01. The Search for Better
Our journey didn't start in a boardroom; it started in our kitchen. As a family, we were looking for skincare that aligned with our values—something pure, ancestral, and strictly Halal. We searched the UK market for Tallow, but we were met with a lack of clarity. Where did the suet come from? Was it truly HMC-certified? Was it handled with the care it deserves?
This frustration became our fuel. We realized that if we wanted something done right, with 100% transparency, we had to do it ourselves.